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The volume analyses the role of communication in creating the value of innovation ecosystems from the perspective of the international network of technology parks and areas of innovation. It is written for scholars and researchers in the fields of innovation studies, management science as well as communication studies.
List of contents
Introduction
1. Theoretical framework of communication and innovation ecosystem
2. Strong communication in reaching and motivating all actors of innovation ecosystems
3. Communication mechanisms, barriers and challenges - research results
4. New concept for strong communications mechanisms within innovation ecosystem
5. Practical solutions and recommendations for shaping the future of increasingly interconnected innovation ecosystems Conclusion
About the author
Dominika Naröna is a university professor employed at the Department of Journalism of the Faculty of Political Science and Journalism at Adam Mickiewicz University in Poznan. She is a member of the Board of the Adam Mickiewicz University Foundation in Poznan and serves as the manager for public relations at the Poznan Science and Technology Park, which is part of the Foundation. She has created and is the head of the "Audiovisual Production" program (second degree studies) at UAM. From 2004 to 2010, she collaborated with TVP S.A. and then served as the spokesperson for UAM until 2017. She also headed the Press Office of the university. She is the author of numerous publications on journalism and media relations. She is a trainer and advisor in the fields of image creation and information policy. She is passionate about music (composing her own pieces and singing).
Justyna Adamska is Deputy Director at Poznan Science and Technology Park, where she has been working since 2004. With a background in management, consultancy, and specialized knowledge in innovation, communication, sustainable development (ESG), EU projects, and business support center development, she plays a key role in driving strategic initiatives within the organization. Drawing on her doctoral degree in economics from the Poznan University of Economics and Business and over 20 years of experience, she has cultivated strong connections between entrepreneurs and academia, fostering collaboration and innovation. As a Certified Innovation Coach, she guides individuals and organisations toward innovative solutions, leveraging her deep understanding of marketing tools, business strategies, and cutting-edge methodologies. Furthermore, her contributions to scholarly publications on innovation and business support centers reflect her commitment to advancing knowledge and driving business growth.
Summary
The volume analyses the role of communication in creating the value of innovation ecosystems from the perspective of the international network of technology parks and areas of innovation. It is written for scholars and researchers in the fields of innovation studies, management science as well as communication studies.
