Fr. 132.30

Sangjoon Lee, Sangjoon Nornes Lee, Abe Markus Nornes, Sangjoon Lee, Abe Mark Nornes

Hallyu 2.0 - The Korean Wave in the Age of Social Media

English · Hardback

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Description

Klappentext Collectively known as Hallyu! Korean music! TV programs! films! online games! and comics enjoy global popularity! thanks to new communication technologies. Contributors to Hallyu 2.0 explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans! markets! and consumers; and how scholars can analyse! interpret! and envision the future of this cultural phenomenon. Zusammenfassung The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave

Product details

Authors	Sangjoon Lee, Sangjoon Nornes Lee, Abe Markus Nornes
Assisted by	Sangjoon Lee (Editor), Abe Mark Nornes (Editor)
Publisher	University Of Michigan Press

Languages	English
Product format	Hardback
Released	01.06.2015

EAN	9780472072521
ISBN	978-0-472-07252-1
No. of pages	276
Series	Perspectives on Contemporary Korea
Subject	Social sciences, law, business > Media, communication > Media science

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