Read more
The New MBA Playbook is designed to bridge the gap between the MBA classroom and real life, will be invaluable to potential and current MBA students, seasoned business executives seeking to refresh and update their skills, management consultants, successful entrepreneurs - and to anyone who simply refuses to stop learning!
List of contents
MODULE I Breathing humanity and new life into organizations: Humanizing the enterprise 1. Behavioral economics and policy 101: For humans 2. The kindness advantage: Cultivating positively energizing leaders and followers
MODULE II Strategizing for the future: Setting, communicating, and executing a positive strategy 3. Strategic transformation: Strategy choice-making 4. SOAR: Fueling possibility thinking in positive strategic dialog
MODULE III Organization development and design innovation: Tools for dramatic change 5. Dialogic organization development (OD): Leading positive organizational change 6. Design-driven organization: Human-centered design thinking and innovation execution
MODULE IV Creating and managing WOW brands: Energizing your brand 7. WOW! It's cool! Crafting a coolness strategy for your brand 8. Once upon a time... Strategic brand storytelling
MODULE V Helping genuinely: Always aim higher 9. Professional management consulting for real people: The advice business demystified 10. Executive coaching: Whoop it up!
MODULE VI Global management strategies: Going places 11. So, you want to go global? Becoming an instant international 12. Small world: Are you a culturally intelligent organization?
MODULE VII Behavioral ethics: Achieving ethical practice for the greater good 13. Progress with purpose: The "good" enterprise 14. Oops! I messed up: Why good people do bad things every so often
About the author
Bart Tkaczyk, Fulbright Scholar at the University of California, Berkeley (the No. 1 public university in the world), and Managing Member with Energizers, LLC (the premier North American provider of positive organization development, executive leadership and strategic human resource development consulting services), has extensive experience in executive education/MBA teaching gained in Europe, the Middle East and North America, moving new concepts from the academic to daily application in highly interactive environments. He is also an executive coach, trusted leadership, organization development and strategy advisor to major corporations and governments worldwide, and the bestselling author of Leading Positive Organizational Change (Routledge). Email: bart_tkaczyk@berkeley.edu Visit: www.drtkaczyk.com Follow: @DrBTkaczykMBA
Summary
The New MBA Playbook is designed to bridge the gap between the MBA classroom and real life, will be invaluable to potential and current MBA students, seasoned business executives seeking to refresh and update their skills, management consultants, successful entrepreneurs – and to anyone who simply refuses to stop learning!
