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The book examines the role of market and technical knowledge integration in creating innovation and superior business performance of R&D intensive companies. Providing a new approach to this topic, it considers current R&D intensive companies' ways of functioning based on qualitative and quantitative research.
List of contents
1. R&D-intensive Companies: Characteristics and the Importance of Market and Technical Knowledge Integration 2. Market and Technical Knowledge: Characteristics and Sources 3. Organisational Innovativeness and Business Performance as Measures of R&D-intensive Companies’ Effectiveness 4. Integration of Market and Technical Knowledge in R&D-intensive Companies 5. Results from a Qualitative Study of Market and Technical Knowledge Integration Activities in R&D-intensive Companies 6. Quantitative Results Regarding the Influence of Market and Technical Knowledge Integration on Innovativeness and Business Performance of R&D-intensive Companies 7. Conclusion
About the author
Dr. Marcin Soniewicki works as assistant professor at Poznań University of Economics and Business (PUEB), Poland. In his research, he focuses on issues related to knowledge, knowledge management, market orientation, competitiveness of companies and innovation. He has authored almost 50 scientific papers.
He has been the leader researcher in two projects financed by Poland’s National Science Centre and has participated in many other research projects. He is a reviewer for a number of journals including the Journal of Knowledge Management, Journal of Knowledge Management Research and Practice, and Journal of Marketing Intelligence and Planning.
In addition to the doctoral degree, he also holds two master’s degrees: one in international economics from PUEB, and the other in international accounting from the Royal Holloway, University of London.
Summary
The book examines the role of market and technical knowledge integration in creating innovation and superior business performance of R&D intensive companies. Providing a new approach to this topic, it considers current R&D intensive companies’ ways of functioning based on qualitative and quantitative research.
