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This book approaches the teaching-learning process from behavioral psychology as a scientific discipline and as a profession, located within the experimental tradition, based on a series of principles derived from Experimental Analysis, Modification and Applied Behavioral Analysis, which has as its framework the importance of the causes of the environment in behavior. The rigor of study is developed by means of experimental conditions, conceptual tools and a methodology that establishes the control of behavior, from which strategies are derived that facilitate the extrapolation of findings to different fields of application, such as education, where a teaching technology has been produced. It addresses teaching and learning in addition, in the programming of school contents, objectives and criteria, within the evaluation of results and maintenance of the execution of answers. It presents information, which is intended to be accessible to those professionals and non-professionals, interested in expanding their knowledge regarding the contributions of behavioral psychology, to the field of education, in general.
About the author
Herminia Mendoza Mendoza, B.A. in Psychology, M.A. in Behavior Modification and PhD Candidate in Human Development. C.T.C. Associate Professor of Psychology at UNAM, FES Iztacala. Diploma, author and co-author of several books. Lecturer, speaker in colloquiums; and teacher in courses and diplomas.
