Acquiring, Processing, and Deploying - Voice of the Customer

List of contents

The World of VOC. Company and Customer Focus. Collecting VOC. Interpretation and Translation of VOC. Structuring Customer Data. Quantifying Structured VOC. VOC Integration. Deploying VOC. Tracking VOC into the Future. The VOC System-A Seasoned Perspective. Appendices.

About the author

M. Larry Shillito

Summary

Presents a step-by-step template for integrating VOC into the fuzzy front end of the commercialization process. This title demonstrates how product development teams can get an early focus and stay on course during the commercialization process, and it provides a set of breakthrough tools that may be used to obtain and deploy VOC.

Product details

• Authors: M Larry Shillito, Shillito M. Larry
• Publisher: Taylor and Francis
• Languages: English
• Product format: Hardback
• Released: 25.09.2000
• EAN: 9781574442908
• ISBN: 978-1-57444-290-8
• No. of pages: 296
• Dimensions: 156 mm x 234 mm x 22 mm
• Weight: 720 g
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Customer Relations, Customer services