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The assimilation of images and their potential symbologies to experiences is inherent. It is through this exercise of transversal recognition of image registers that the questioning of the provenance of a constant narrative arises. An investigation into the potential of the representation of the 'hero' in the media, through idols, contextualized in the political sphere, aims to clarify the processes of simulation and emulation of these narratives that are based on mythical, historical and sacred accounts. The elaboration and development of this research acts under the historical and mythological survey in imagetic and inscribed records, for a verification and characterization of the 'Viril' archetype used as a governmental discourse in modernity in order to a constant praxis of acquisition, analyzed from the practical political campaign of Jair Messias Bolsonaro in the period from 2018 to 2019. Consequently, to name the narratives that are readapted to modernity, a practical mechanics of emulation of hyper-sharp concepts of their significances dedicated to this intended conquest, which is dedicated to the collective approval reflected in culture and belief.
About the author
Guilherme Oliveira ist Forscher und Künstler mit einem Abschluss in Bildender Kunst von der Fakultät für Bildende Künste der Universität Porto und einem Master in Bilddesign von derselben Institution. Er erforscht Fragen der Semiotik, der Gesellschaft, der Kultur, des Geschlechts und des Designs, indem er Überlegungen und Perspektiven in multidisziplinären Projekten teilt.
