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What to fashion buyers do? How do they think? What does forecasting trends or planning a range actually entail? How can they shape the future of fashion? Featuring new interviews and analysis of the most up-to-date industry figures and trends, this third edition of the go-to handbook is all you need to get up-to-speed on the people, processes and practicalities of buying in the fashion industry today. Spectacularly illustrated with diagrams, colours, and fashion photographs for inspiration, five to-the-point chapters break down the key areas of fashion buying: the role of the buyer; buying inspiration; suppliers and sourcing; range and merchandise planning; and current industry trends. Tips, summaries, questions and activities help you apply your knowledge throughout the book. All-new case studies and interviews put each chapter into professional context, giving an insight into the leaders in the global fashion trade today. You''ll find new coverage of the changing retail landscape, as well as additional coverage of pricing and costing supported with in-depth exercises. A new final chapter introduces you to future trends in fashion buying practice including sustainability, social media and AI, fashion technology and digital fashion. Written by experts with more than 40 years'' combined industry experience, this introduction is ideal for students of fashion design, marketing, buying and management ready to shape the future of fashion.>
About the author
Clare McTurk is Principal Lecturer in Fashion Buying and Sustainability lead at the Manchester Fashion Institute, Manchester Metropolitan University. Originating from an apparel buying background in the outdoor industry Clare has over 25 years of teaching and professional fashion industry experience. Research interests include Made in Britain, Fashion Business, Fashion Buying, International Fashion Sourcing, Ethical Trade and Sustainability, and teaching and learning.
