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Informationen zum Autor SARAH J. TRACY is Professor and School Director of The Hugh Downs School of Human Communication at Arizona State University. She developed the "Big Tent" model for high-quality qualitative research and has published more than 100 scholarly monographs, in publications such as Communication Monographs, Management Communication Quarterly, and Communication Theory . Klappentext Step-by-step advice for constructing a qualitative project from beginning to end, covering both foundational theory and real-world application Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact guides you through sequential stages of a qualitative research project, from project design and data collection to analysis, interpretation, and presentation. Drawing on her background in qualitative research methods and human communication, Sarah J. Tracy shares personal and backstage stories while showing you how to code data, craft meaningful claims, develop theoretical explanations, and communicate research that impacts key stakeholders. Employing a practical, problem-based contextual approach, the third edition of Qualitative Research Methods incorporates developments in textual, media, visual, arts-based, and digital analysis. New coverage includes social media data-scraping techniques, AI and ChatGPT, fieldwork and interviewing, digital ethnography, working with neurodivergent populations, adopting digital and traditional archival approaches, and much more. This edition includes a wealth of new examples, case studies, discussion questions, full-color visuals, and hands-on "Project Building Blocks" activities you can use at any stage of your qualitative research project. Supported by a companion website containing extensive teaching and learning tools, Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is an indispensable resource for undergraduates, graduate students, and faculty across multiple disciplines, as well as researchers, ethnographers, and user experience professionals looking to hone their methodological practice. Inhaltsverzeichnis Preface: Is this book for me? xvii About the Companion Website xxv 1 The impact and power of qualitative methods 1 Overview and introduction 2 Three core qualitative concepts: self-reflexivity, context, and thick description 2 Self-reflexivity 2 Context 4 Thick description 4 The strengths and distinctions of qualitative research 4 How qualitative research is distinct from quantitative research 5 Strengths of qualitative research 6 Qualitative research is useful in a variety of jobs, settings, and disciplines 8 Qualitative research skills are instrumental at work 8 EXERCISE 1.1 Interviewing a friend, colleague, or classmate 10 How qualitative methods show up in a range of disciplines and settings 11 Transforming ideas to sites, settings, and participants 12 Sources of research ideas 12 EXERCISE 1.2 Field/site/participant brainstorm 13 CONSIDER THIS 1.1 Sources of research ideas 14 Ethical compatibility, yield, suitability, and feasibility 15 RESEARCHER'S NOTEPAD 1.1 Negotiating research with minoritized populations 18 TIPS AND TOOLS 1.1 Factoring the ease of fieldwork 19 Moving toward a research question 19 RESEARCHER'S NOTEPAD 1.2 Published examples of research questions 21 EXERCISE 1.3 Early research question brainstorm 22 Considering collaboration 23 FOLLOWING, FORGETTING, AND IMPROVISING 24 In summary 25 PROJECT BUILDING BLOCK 1 Three potential field sites and/or participant groups 25 2 Entering the conversation of qualitative research 27 Phronetic iterative qualitative data analysis (PIQDA) 28 Induc...
