Augmenting Public Relations - An Introduction to AI and Other Technologies for PR

Examining a range of new practices for the PR industry, covering both principles and applications, this book will be of great value to students, academics and practitioners alike. It describes the nature of AI and projects its development, offering an introduction to practitioners on how they too can create their own AI tools.

List of contents

Biographical Note. Chapter 1 Preface. Chapter 2 Evolution. Chapter 3 AI Creates New PR. Chapter 4 The Internet Doing Things. Chapter 5 Artificial intelligence. Chapter 6 What Is Deep Learning. Chapter 7 Create you own AI. Chapter 8 General Intelligence. Chapter 9 a Explainable AI (XAI). Chapter 10 Augmented Reality. Chapter 11 Virtual Reality. Chapter 12 The metaverse. Chapter 13 API's A Completely New Medium. Chapter 14 Computer Games. Chapter 15 Find and analyse coverage. Chapter 16 Stakeholder Modelling. Chapter 17 Data integration. Chapter 18 Networking and Computers make Friends. Chapter 19 Brain to Computer. Chapter 20 Apps and Super Apps. Chapter 21 ChatBots. Chapter 22 Internet of Things. Chapter 23 QR Codes. Chapter 24 SEO_. Chapter 25 Cyber security. Chapter 26 Security Management. Chapter 27 Issues and Crisis management. Chapter 28 Blockchain. Chapter 29 Ethics.

About the author

David Phillips, FCIPR, Fellow of the Chartered Institute of Public Relations. Former Professor of Online Public Relations at the School of Communication and Media Studies (ESCS), Portugal. Previously Lecturer at the University of the West of England, Gloucester University and Bournemouth University. He has also worked for several decades in industry with roles including Director at Klea Global, Head of Digital at Publicasity, Corporate Affairs Director at Lancer Boss Group and Founder/Managing Director of Media Measurement Ltd.

Summary

Examining a range of new practices for the PR industry, covering both principles and applications, this book will be of great value to students, academics and practitioners alike. It describes the nature of AI and projects its development, offering an introduction to practitioners on how they too can create their own AI tools.

Product details

• Authors: David Phillips
• Publisher: Taylor and Francis
• Languages: English
• Product format: Hardback
• Released: 21.10.2024
• EAN: 9781032831329
• ISBN: 978-1-03-283132-9
• No. of pages: 178
• Weight: 453 g
• Illustrations: farbige Illustrationen, Raster, farbig
• Subjects: Humanities, art, music > History; Social sciences, law, business > Media, communication > Communication science; Advertising, History, Media Studies, LANGUAGE ARTS & DISCIPLINES / Journalism, Artificial Intelligence, HISTORY / General, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Advertising & Promotion, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, TECHNOLOGY & ENGINEERING / Automation, BUSINESS & ECONOMICS / Industries / Media & Communications, Press & journalism, Communication Studies, News media and journalism, Automatic control engineering, COMPUTERS / Artificial Intelligence / General, Internet Guides & Online Services, COMPUTERS / Internet / Web Services & APIs