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Diving into Harvard Square's past and present, Catherine J. Turco, an economic sociologist and longtime Harvard Square denizen, tells the crazy, complicated love story of one quirky little marketplace and in the process, reveals the hidden love story Americans everywhere have long had with their own Main Streets and downtowns.
List of contents
Author’s Note
Introduction
Prologue: Sacred Sundays
1. A Love Story Told from the Street Level
Part 1: A Lot of the Same, A Lot of Change
2. Not What It Used to Be
3. The Times They Are (Always) A-Changin’
4. A Tricky Relationship
Part 2: Crazy Love
5. Crazy Love
6. Everybody Get Together
7. Forever Young
8. Outside Agitators
9. Whose Square? The Battle for Control
10. Pulling Away
11. Different Markets, Different Perspectives
Conclusion
12. Our Markets, Ourselves
13. Reclaiming the Street Level: COVID-19 and Beyond
Acknowledgments
Notes
Index
About the author
Catherine J. Turco is an economic sociologist and the author of The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media (Columbia, 2016). She teaches at the MIT Sloan School of Management, where she is the Michael M. Koerner (1949) Professor of Entrepreneurship and associate professor of technological innovation, entrepreneurship, and strategy. Turco is a graduate of Harvard University, from which she received her BA in Economics, MBA, and PhD in Sociology. She lives in Harvard Square with her husband, Philip, and their dog, Winona.
Summary
Diving into Harvard Square’s past and present, Catherine J. Turco, an economic sociologist and longtime Harvard Square denizen, tells the crazy, complicated love story of one quirky little marketplace and in the process, reveals the hidden love story Americans everywhere have long had with their own Main Streets and downtowns.
