The Chief Event Officer’s Playbook - How to create transformational events

For organizations that want to create real impact, there's a new strategic role in the senior leadership team. CEvOs design events that are transformational, and this is how they do it.

About the author

Sasha Frieze FRSA FCIM is an award-winning event strategist, consultant, coach and trainer, who's delivered 1,000+ events in 30+ years. Sasha has worked for decades with clients across media owners, corporates, associations and non-profits. Her clients include the United Nations Foundation, The Guardian, The BMJ, the Open Data Institute, Abrdn, Raymond James, Times & Sunday Times, Incisive Media, Informa, the British Society for Immunology and the Royal College of Anaesthetists.
Sasha is a Non-Executive Director of the British Society for Haematology, a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, is a visiting lecturer in event management at The University of Westminster, London and judges industry awards.

Product details

• Authors: Sasha Frieze
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Hardback
• Release: 18.11.2025
• EAN: 9781788606905
• ISBN: 978-1-78860-690-5
• No. of pages: 220
• Dimensions: 140 mm x 216 mm x 17 mm
• Illustrations: B/w line drawings, Illustrationen, nicht spezifiziert
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Business Ethics, BUSINESS & ECONOMICS / Marketing / General, Business ethics & social responsibility, Sales & marketing, Business ethics and social responsibility, Events management industry, Events management industries, Marketing for change / Cause-related marketing