Decoding Ad Culture - Television Commercials and Broadcast Regulations in Bangladesh

This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.

List of contents

Chapter 1: Media Scenes and Television Commercials in Bangladesh
Chapter 2: Critical Discourse Analysis of TVCs in Bangladesh
Chapter 3: Rhetorical Analysis of TVCs in Bangladesh
Chapter 4: The Use of Greenwashing in Bangladeshi Commercials
Chapter 5: The Covidization of Television Commercials in Bangladesh
Chapter 6: Television Commercials and the Formation of Audience
Chapter 7: Negotiating Cultural Hegemony of The TV Commercials of Global Products in Bangladesh
Chapter 8: Representation of Cultural Values in Bangladeshi Television Commercials
Chapter 9: Television Commercial, Social Responsibility, and Broadcast Policy in Bangladesh

About the author

By Dr. Harisur Rahman

Product details

• Authors: Dr. Harisur Rahman, Harisur Rahman
• Publisher: Lexington Books
• Languages: English
• Product format: Hardback
• Released: 18.09.2024
• EAN: 9781666943160
• ISBN: 978-1-66694-316-0
• No. of pages: 318
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics; Social sciences, law, business > Media, communication > General, dictionaries; Media Studies, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, LANGUAGE ARTS & DISCIPLINES / Linguistics / Semantics, Bangladesh, Communication Studies, Semantics, discourse analysis, stylistics, Semantics, discourse analysis, etc