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In this book, industry-leading sports professionals—such as Ted Sobel, Fred Claire, Ari Kaplan, Debbie Antonelli, and Ann Meyers Drysdale—offer practical advice and tips for those wanting to pursue a career in sports, including marketing, publicity, broadcasting, journalism, management, scouting, analytics, and more.
List of contents
Introduction
Instructor's Note
Acknowledgments
PART I: BROADCASTING/PLAY-BY-PLAY
Chapter 1: WNBA and College Basketball Play-by-Play: Debbie Antonelli, ESPN College Basketball Analyst
Chapter 2: Baseball Radio Play-by-Play: Jeff Levering, Sports Broadcaster
Chapter 3: Sports Radio and Podcasting: Ted Sobel, Radio Sportscaster
Chapter 4: Minor League Baseball Play-by-Play: Chris King, Sports Broadcaster
Chapter 5: Media Relations and Play-by-Play: Steve Granado, Sports Broadcaster
Chapter 6: Sideline Reporting: Kris Budden, Sideline Reporter
PART II: JOURNALISM AND PHOTOGRAPHY
Chapter 7: Sports Photography: Richard Kee, Baseball Team Photographer
Chapter 8: Baseball Writer: J. P. Hoornstra, Sportswriter and Author
PART III: SPORT MARKETING, PUBLICITY, AND SALES
Chapter 9: Sports Marketing: Marsha Collier, Sports Business for Dummies
Chapter 10: Publicity: Steve Brener, PR Director
Chapter 11: Media Sales: Barry Turbow, Media Sales Professional
Chapter 12: Ticket Sales: Russell Robards, Ticket Sales & Fan Experience
Chapter 13: Marketing: Pat Gallagher, Consultant & Senior Executive in Sports
PART IV: SPORT MANAGEMENT/OWNERSHIP
Chapter 14: WNBA General Manager: Ann Meyers Drysdale, Broadcaster and Former Basketball Executive
Chapter 15: Sports Executive: Andy Dolich, Sports Executive for All Seasons
Chapter 16: From Batboy to Potential Owner: Ben Hwang, Former Batboy, Biotech CEO Who Made a Bid to Own the Dodgers
Chapter 17: Baseball Executive: Charlie Blaney, Former Baseball League President
Chapter 18: Baseball Executive: Rick White, Baseball League President
Chapter 19: Major League Baseball Team Co-Owner: Peter Seidler, San Diego Padres Majority Co-Owner
Chapter 20: Sports Management: Jason Takefman, Sports Consultant
PART V: FINDING AND WORKING WITH ATHLETES
Chapter 21: Sports Agent: Ronald Shapiro, A Sports Agent "Life by Accident"
Chapter 22: Wealth Management: Brandon Averill, Athlete Wealth Management Partner
Chapter 23: Scouting in Football: Neil Stratton, Advisor for Aspiring Football Agents and Scouts
PART VI: ANALYTICS
Chapter 24: Analytics in Baseball: Ari Kaplan, Baseball Analyst
Chapter 25: Analytics in Basketball: Marshall Payne, Basketball Operations Analyst
PART VII: OTHER CAREERS IN SPORTS
Chapter 26: Message Board Operator: Jeff Fellenzer, Former Baseball Stadium Message Board Operator Turned College Professor in Sports Business
Chapter 27: Team Historian: Mark Langill, Baseball Team Historian
Chapter 28: Digital Media & Advisor: Chelsea Heyward, Sports Industry Professional
Chapter 29: International Opportunities: Aggie Dent, International Sports & Sports Media/Sports Marketing
Chapter 30: Digital Media Designer: Sydney Noland, Digital Media in Football
Chapter 31: Sports Mascot: Ted Giannoulas, The Famous Chicken
Chapter 32: International Baseball: Ryan Flynn, International Baseball Program CEO
Conclusion: Parting Words of Wisdom
Appendix: Websites
Bibliography
Index
About the Author
About the author
K. P. Wee is an educator based in Vancouver, Canada, with a passion for helping students and writing about sports. He is the author of multiple sports-related books, including The 1988 Dodgers: Reliving the Championship Season; Tom Candiotti: A Life of Knuckleballs; and The Case for Barry Bonds in the Hall of Fame. Wee has worked for the local Vancouver Canadians (Minor League Baseball) and Greater Vancouver Canadians (minor hockey) on the media relations and broadcasting side and hosts a podcast called “The K. P. Wee Podcast.”
