Beyond the Horse Race - How to Read Polls and Why We Should

John Zogby, one of America's most prominent pollsters, offers readers a master class in understanding what polls can reveal about public opinion. Illustrating his arguments from key political races of the last 40 years, Zogby shares true stories about how polls have been misused and when they have been well or badly.

List of contents

CONTENTS1:Good Polls, Bad Polls, No Polls2:A Brief Primer on Polling:How to Design a Good Sample and Ask the Right Questions3:Getting the Polls Right and How to Read Them Right4:Misreading What the Polls Are Really Saying5:Reading Polls from the Bottom Up6:The Aggregation-Industrial Complex7:The Ones That Got Away8:The Perils of Polling Overseas Elections9:Polling is Very Much Alive

About the author

By John Zogby

Product details

• Authors: John Zogby, Zogby John
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 27.08.2024
• EAN: 9781538197141
• ISBN: 978-1-5381-9714-1
• No. of pages: 176
• Subjects: Social sciences, law, business > Political science > Political science and political education; USA, United States of America, USA, Political campaigning & advertising, Political campaigning and advertising, Elections & referenda, Public Opinion & Polls, Public opinion and polls, Elections and referenda / suffrage, POLITICAL SCIENCE / Public Opinion Polling