Read more
Universal Design offers every organization, whether a provider of services or of products, a clear understanding of the role and value of Design for All/Universal Design. It provides a model for assessing current design practices and making the changes that will make your product or service accessible to all your potential customers to create a bet
List of contents
Contents: Executive summary; Part I The Humbles Method: Highlight design for all opportunities; User identification; Monitor interaction; Breakthrough options; Lay out solutions; Efficient communication; Success evaluation. Part II Experiences, Examples and Case Studies: Experiences; Examples of user-focused products and services; Case studies; Index.
About the author
Francesc Aragall is the Founder and President of the Design for All Foundation. The Foundation's main aim is to produce and disseminate information related to Design for All/Universal Design. Francesc started his career as an ergonomist before working in the public sector for ten years. In 2000 he re-entered the commercial sector in the field of engineering, architecture and design with his company ProAsolutions. Jordi Montana is currently the Vice Chancellor of the University of Vic, a professor at ESADE, Faculty of Business Administration, and at the Ramon Llul University, Barcelona. He is also the director of the ESADE Board of Design Management. He holds a PhD in Industrial Engineering (Polytechnic University of Catalonia) and an MBA (ESADE). Apart from teaching, he also acts as a consultant on marketing and design management issues for public and private national and international companies and institutions. He has published several books on marketing and design and is the author of many articles and essays.
Summary
Universal Design offers every organization, whether a provider of services or of products, a clear understanding of the role and value of Design for All/Universal Design. It provides a model for assessing current design practices and making the changes that will make your product or service accessible to all your potential customers to create a bet
