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The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is not a religious book. It's a marketing book that represents the values behind a business model adopted by
List of contents
List of Figures and Tables Preface -- PART I UNDERSTANDING ISLAMIC MARKETING -- Maqasid Al Shariah and the Islamic Economy: An Introduction -- Islamic Business Ideals -- The Islamic Market (Souq) -- PART II THE ISLAMIC MARKETING MIX -- The Islamic Product (Taiyyibat) -- Islamic Pricing Practices -- Islamic Promotions and Promoting to Muslims -- Islamic Logistics (Halal Logistics) -- PART III ISSUES IN ISLAMIC MARKETING -- Muslim Consumer Behaviour -- Islamic Branding: Concepts and Background -- Islamic Branding: Brands as Good Deeds -- Islamic Hospitality -- Islamic Marketing and Branding: A Strategic Perspective -- Index -- List of Figures and Tables Preface -- PART I UNDERSTANDING ISLAMIC MARKETING -- Maqasid Al Shariah and the Islamic Economy: An Introduction -- Islamic Business Ideals -- The Islamic Market (Souq) -- PART II THE ISLAMIC MARKETING MIX -- The Islamic Product (Taiyyibat) -- Islamic Pricing Practices -- Islamic Promotions and Promoting to Muslims -- Islamic Logistics (Halal Logistics) -- PART III ISSUES IN ISLAMIC MARKETING -- Muslim Consumer Behaviour -- Islamic Branding: Concepts and Background -- Islamic Branding: Brands as Good Deeds -- Islamic Hospitality -- Islamic Marketing and Branding: A Strategic Perspective -- Index
About the author
Dr Alserhan is the founder of the discipline of Islamic Marketing. He is the founding editor of the International Journal of Islamic Marketing and Branding (Inderscience), the founder and first editor of the Journal of Islamic Marketing (Emerald), the founder and editor of two Arabic journals on the subject. He is founder and Chair of the Global Islamic Marketing Conference, now in its seventh cycle, and he is the CEO of the International Islamic Marketing Association. He is also an associate Professor of Marketing at Qatar University. He previously worked at the United Arab Emirates University, Abu Dhabi University, and as a Credit Specialist for Microsoft European Operation Center, Ireland.
Summary
The Principles of Islamic Marketing provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. This is not a religious book. It's a marketing book that represents the values behind a business model adopted by
