Behavior Space - Play, Pleasure and Discovery As a Model for Business Value

Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behavior

List of contents

Prologue: the landscape is shifting; The business of behavior space; The design dimension; The play dimension; The bridge; The business dimension; The strategic dimension; The organizational dimension; The marketing dimension; The future dimension; Afterword: getting started; Bibliography; Index.

About the author

Alexander Manu is a strategic innovation practitioner, international lecturer and author. He works with executive teams in Fortune 500 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing. Alexander lectures around the world on innovation, imagination, change agents and strategic foresight. He is a Senior Partner at InnoSpa International Partners, teaches Innovation, Foresight and Business Design at the Rotman School of Management, and is a Professor at the OCAD University in Toronto. In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods. Author of a number of ground-breaking books on strategic innovation and design, Alexander has an exceptional and sustained activity as an international lecturer, being invited to give over 450 keynote lectures in 24 countries.

Summary

Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behavior

Product details

• Authors: Alexander Manu, Manu Alexander
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 24.06.2024
• EAN: 9781032837321
• ISBN: 978-1-0-3283732-1
• No. of pages: 248
• Subjects: Humanities, art, music > Art > General, dictionaries; Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Industries / Service, BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Research & Development, DESIGN / Graphic Arts / Commercial & Corporate, Organizational theory & behaviour, Business studies: general, Industrial / commercial art & design, Research & development management, Sales & marketing, Sales and marketing, Organizational theory and behaviour, Hospitality and service industries, Design, Industrial and commercial arts, illustration, Service industries, Research and development management