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Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic.
List of contents
Chapter - 00: Foreword Chapter - 01: Introduction: Embracing Uncertainty in Modern Brands Chapter - 02: The Case for Cultural Relevance: Evolving the Brand Playbooks Chapter - 03: Redefining Organisational Structure for Cultural Agility Chapter - 04: Culturally Informed Leadership: The New Expectation for CEOs and CMOs Chapter - 05: Mapping the Cultural Landscape: What it Means for Brands Today Chapter - 06: Decoding Consumer Shifts: Insights Teams at the Forefront Chapter - 07: Integrating Technology and Culture: Adapting to Digital Transformations Chapter - 08: Political Sensitivity: Navigating Brand Positioning in a Polarised Era Chapter - 09: The New Rules of Influence: Harnessing the Power of Cultural Voices Chapter - 10: Diversity & Inclusion: Not Just a Policy, but a Brand Imperative Chapter - 11: Environmental Consciousness: Aligning Brand Strategy with Climate Action Chapter - 12: The Future of Privacy: Brand Responsibilities in Data Ethics Chapter - 13: Anticipating Crisis: Proactive Measures for Brand Resilience Chapter - 14: The Culture-led Business Growth Strategy: What it Means for Changes in Your Organisation Chapter - 15: Conclusion: The Win-Win of Cultural Relevance in Business Growth
About the author
Leila Fataar is a globally renowned brand-builder and leader in delivering cultural relevance for some of the world's biggest brands, previously of Diageo and Adidas before now founding her own agency Platform13. Based in London, UK, she has over two decades of experience across lifestyle, FMCG and sportswear companies at both big brands and boutique agencies. A regular keynote speaker at international conferences and a thought leader featured in top business publications, she imparts a vision for branding that is as socially conscious as it is commercially successful.Chief Marketing & Innovation Officer, Diageo North America at Diageo and Marketing and Innovation Director, Diageo Europe
