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How can senior leaders harness cultural relevance to drive resilient, future-ready brands?
Culture-Led Brands offers a strategic, authoritative framework for executives navigating today's complex business environment. Written by globally renowned brand-builder, Leila Fataar, this book delivers proven tools and data-driven models to help you integrate cultural insights into every aspect of your brand strategy, ensuring your organization remains relevant, authentic and growth-oriented amid ongoing change.
You'll learn how to:
- Apply practical frameworks that embed cultural relevance across marketing, commerce and innovation
- Leverage expert insights on political sensitivity, diversity, inclusion and environmental responsibility
- Use data-led decision making to measure impact and optimize cultural engagement
- Explore real-world examples from adidas Originals, Guinness and YouTube
- Develop leadership approaches that align internal values with external brand authenticity
Equip your business to deliver meaningful results by embracing culture as a core driver of strategy, innovation and long-term success.
Themes include: Cultural relevance, brand strategy, governance, leadership, data-driven growth, diversity and inclusion, environmental consciousness
List of contents
Chapter - 00: Introduction; Chapter - 01: The case for cultural relevance; Chapter - 02: Redefining organizational structure for cultural agility; Chapter - 03: Culturally informed leadership; Chapter - 04: Mapping the cultural landscape; Chapter - 05: Decoding consumer shifts; Chapter - 06: Integrating technology and culture; Chapter - 07: The new rules of influence; Chapter - 08: Diversity and inclusion; Chapter - 09: Environmental consciousness; Chapter - 10: The future of privacy; Chapter - 11: Anticipating crisis; Chapter - 12: The culture-led business growth strategy; Chapter - 13: Conclusion;
About the author
Leila Fataar is a globally renowned brand-builder and leader in delivering cultural relevance for some of the world's biggest brands. Previously of Diageo and adidas before founding Platform13 - a new generation brand partner. Based in London, UK, she has global experience across lifestyle, FMCG and sportswear companies at both big brands and her own independent companies. A regular keynote speaker at international conferences and a thought leader, she imparts a vision for branding that is as socially conscious as it is commercially successful.
