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Build valuable and meaningful communities that will inspire, support and connect your audience with your brand whilst delivering reputational and revenue growth.
List of contents
Chapter - 00: Introduction; Section - ONE: Launching your community; Chapter - 01: Finding your why; Chapter - 02: Defining your culture; Chapter - 03: Choosing your platform; Section - TWO: Growing your community; Chapter - 04: Spreading the word; Chapter - 05: Retaining your members; Chapter - 06: Connecting through events; Chapter - 07: Dealing with challenges; Section - THREE: Scaling your community; Chapter - 08: Gathering insights; Chapter - 09: Developing partnerships; Chapter - 10: Navigating change; Chapter - 11: Building for the future; Section - FOUR: Stories from community-first brands; Chapter - 12: The TEFL org - connecting teachers around the world; Chapter - 13: Sanity - creating a CMS loved by developers; Chapter - 14: Buffer - building marketing tools with your customers; Chapter - 15: Learnings from community leaders; Chapter - 16: Conclusion; Chapter - 17: Further resources;
About the author
Areej AbuAli is the founder of Women in Tech SEO, a global community in marketing and tech. Founded in 2019, Women in Tech SEO has over 10,000 global members and 50,000 followers who connect through online groups and in-person conferences in the UK, Europe and USA. Based in the UK, Areej AbuAli is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate. In 2024, she was awarded a place in the BIMA 100 list for the Champions for Change: People category.
