Retail Marketing - Contemporary Approaches to Retailing in Digital Experience Economy

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

List of contents

Chapter - 01: How did we get here? The history of retail; Chapter - 02: The retail industry and trends; Chapter - 03: Retail strategy; Chapter - 04: The retail customer and the customer experience; Chapter - 05: Store design in the age of phygitalisation; Chapter - 06: Merchandising; Chapter - 07: Supply Chains; Chapter - 08: Communications in the influencer generation; Chapter - 09: Digital and Phygital; Chapter - 10: The future of retail - where do we go from here?

About the author

Sarah Montano is Professor of Retail Marketing at University of Birmingham. She leads the modules 'Services and Retail Marketing' and 'International Marketing Strategy' for the MSc Marketing. She is the BBC's retail expert, writes for the College Blog and the BBC website and often appears on the BBC news and radio channels to talk about a range of retail subjects such as Cyber Monday.

She is currently Deputy Director of Education (Digital) for the College of Social Sciences where she leads in the use of digital education resources and the development of distance learning programmes. Prior to working in academia, she worked in retail at a senior management level. Her academic area of research is retail and consumer behaviour, with particular focus on understanding the role of retail in creating community third spaces.

Product details

• Authors: Sarah Montano
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Release: 01.02.2025, delayed
• EAN: 9781398617636
• ISBN: 978-1-398-61763-6
• No. of pages: 384
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Industries / Retailing, Sales & marketing management, Retail sector, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Retail and wholesale industries, Sales and marketing management