Fr. 47.90

Community Building for Marketers - How to Connect, Engage and Foster Growth

English · Paperback / Softback

Shipping usually within 1 to 3 weeks (not available at short notice)

Description

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Build valuable and meaningful communities that will inspire, support and connect your audience with your brand whilst delivering reputational and revenue growth.

List of contents










Chapter - 00: Introduction; Section - ONE: Launching your community; Chapter - 01: Finding your why; Chapter - 02: Defining your culture; Chapter - 03: Choosing your platform; Section - TWO: Growing your community; Chapter - 04: Spreading the word; Chapter - 05: Retaining your members; Chapter - 06: Connecting through events; Chapter - 07: Dealing with challenges; Section - THREE: Scaling your community; Chapter - 08: Gathering insights; Chapter - 09: Developing partnerships; Chapter - 10: Navigating change; Chapter - 11: Building for the future; Section - FOUR: Stories from community-first brands; Chapter - 12: The TEFL org - connecting teachers around the world; Chapter - 13: Sanity - creating a CMS loved by developers; Chapter - 14: Buffer - building marketing tools with your customers; Chapter - 15: Learnings from community leaders; Chapter - 16: Conclusion; Chapter - 17: Further resources;

About the author










Areej AbuAli

Product details

Authors Areej AbuAli
Publisher Kogan Page
 
Languages English
Product format Paperback / Softback
Released 01.02.2025
 
EAN 9781398616936
ISBN 978-1-398-61693-6
No. of pages 264
Subjects Social sciences, law, business > Business > Individual industrial sectors, branches

Sales & marketing management, Sales & marketing, Sales and marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, COMPUTERS / Internet / Social Media, Sales and marketing management

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