Community Building for Marketers - How to Connect, Engage and Foster Growth

Build valuable and meaningful communities that will inspire, support and connect your audience with your brand whilst delivering reputational and revenue growth.

List of contents

Chapter - 00: Introduction; Section - ONE: Launching your community; Chapter - 01: Finding your why; Chapter - 02: Defining your culture; Chapter - 03: Choosing your platform; Section - TWO: Growing your community; Chapter - 04: Spreading the word; Chapter - 05: Retaining your members; Chapter - 06: Connecting through events; Chapter - 07: Dealing with challenges; Section - THREE: Scaling your community; Chapter - 08: Gathering insights; Chapter - 09: Developing partnerships; Chapter - 10: Navigating change; Chapter - 11: Building for the future; Section - FOUR: Stories from community-first brands; Chapter - 12: The TEFL org - connecting teachers around the world; Chapter - 13: Sanity - creating a CMS loved by developers; Chapter - 14: Buffer - building marketing tools with your customers; Chapter - 15: Learnings from community leaders; Chapter - 16: Conclusion; Chapter - 17: Further resources;

About the author

Areej AbuAli

Product details

• Authors: Areej AbuAli
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Released: 01.02.2025
• EAN: 9781398616936
• ISBN: 978-1-398-61693-6
• No. of pages: 264
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; Sales & marketing management, Sales & marketing, Sales and marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, COMPUTERS / Internet / Social Media, Sales and marketing management