Reality Check - How Vr and Ar Can Supercharge Your Business

Uncover the reality behind immersive technologies such as VR and AR and discover how they are actively transforming the business world.

List of contents

Chapter - 01: Loading.; Chapter - 02: Why XR means business; Chapter - 03: Learning and development; Chapter - 04: XR and operations; Chapter - 05: Sales and marketing; Chapter - 06: The five stages of XR implementation; Chapter - 07: Discovery challenges; Chapter - 08: Design and develop opportunities; Chapter - 09: Creating quality XR content; Chapter - 10: XR myths and misconceptions; Chapter - 11: Why now?: Chapter - 12: Conclusion; Chapter - 13: The machinery behind XR

About the author

Jeremy Dalton has delivered immersive technology solutions and insights for the Fortune 500, startups, NGOs, and government clients worldwide. He established PwC's first dedicated VR/AR team globally and served as an expert on the topic for the World Economic Forum. His work has featured in the Financial Times, the Economist and the BBC, and has been cited by industry leaders including Google and Microsoft. He is currently focused on the cutting-edge integration of XR with AI and other emerging technologies, exploring how this convergence can help deliver even greater business impact. He is based in London, UK

Product details

• Authors: Jeremy Dalton
• Publisher: Kogan Page
• Languages: English
• Product format: Paperback / Softback
• Released: 01.02.2025
• EAN: 9781398618749
• ISBN: 978-1-398-61874-9
• No. of pages: 280
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Development / Business Development, Business innovation, business strategy