Transformation of Boeing From Technological Leadership to Financial - Engineering and Declin

This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.

List of contents

Preface; 1. Introduction – from the wright brothers to a global duopoly; 2. Theoretical issues in OEM commercial airline sector; 3. The customer model: from domestic to global airlines; 4. OEMs: the Boeing-airbus duopoly; 5. From simple and complex failure to catastrophe: the B-max debacle; 6. Boeing stalls and then declines in sales and market share; 7. Discussion and the new capitalist approach; 8. Conclusion: lessons from Boeing; Appendices; References.

Summary

This element addresses corporations' rise or fall based on external signals with a case study of Boeing corporation, a yesteryear pioneer, and its rival, airbus now the global market leader. This case study provides suggestions for new research directions on governance and managing truly complex organizations.

Product details

• Authors: Charles McMillan, Charles (Schulich School of Business Mcmillan
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 31.12.2024
• EAN: 9781009394727
• ISBN: 978-1-0-0939472-7
• No. of pages: 100
• Series: Elements in Reinventing Capitalism
• Subjects: Non-fiction book > History > Miscellaneous; BUSINESS & ECONOMICS / Industries / General, BUSINESS & ECONOMICS / Corporate & Business History, HISTORY / Social History, History of specific companies / corporate history, Ownership and organization of enterprises, Ownership & Organization Of Enterprises, Industrialisation & Industrial History, Industrialisation and industrial history