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Media Inequality proposes that frame building occurs through a two-step process of frame adoption and replication. This two-step frame building process is explored by identifying the newspaper master narratives used in five historical industrial dispute case studies.
List of contents
1. Introduction - industrial relations and the media marketplace of ideas Chapter 2. Introducing narrative frame building 3. Historical industrial disputes: master narratives of empathy and authority 4. An authority story: the 2016 Country Fire Authority dispute 5. Step one of media inequality in frame building: frame adoption 6. Step two of media inequality in frame building: frame replication 7. Media inequality - Frame building bias and media power
About the author
Victoria Fielding researches the influence of contested public narratives on media narratives and the influence of journalism on democracy. Dr Fielding is a lecturer in Strategic Communication at the University of Adelaide, South Australia. She has also worked in professional marketing and communications for 18 years. Dr Fielding has a Bachelor of Commerce (Marketing and Management) from the University of Adelaide, a First Class Honours degree in Arts (Communication and Media) and a PhD from the University of South Australia.
Summary
Media Inequality proposes that frame building occurs through a two-step process of frame adoption and replication. This two-step frame building process is explored by identifying the newspaper master narratives used in five historical industrial dispute case studies.
