Storymaking and Organizational Transformation - How Co Creation of Narratives Engages People for Innovation

This book explores and discusses how employees can be engaged digitally to assist innovation initiatives and lead to organizational transformation.

List of contents

1. Introduction; 2. The Role of Stories in Management; 3. The Research Approach; 4. The Transformation Stories; 5. Insights from the research; 6. Conclusions; What Is IDeaLs?

About the author

Tommaso Buganza, Joseph Press, Daniel Trabucchi, Roberto Verganti, Federico Paolo Zasa

Summary

This book explores and discusses how employees can be engaged digitally to assist innovation initiatives and lead to organizational transformation.

Product details

• Authors: Paola Bellis, Tommaso Buganza, Tommaso (Dpt. Di Inge. Gest. Politecnico Buganza, Silvia Magnanini, Joseph Press, Abraham (Rami) B. Shani, Daniel Trabucchi, Roberto Verganti, Verganti Roberto, Federico Paolo Zasa
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 27.05.2024
• EAN: 9781032231983
• ISBN: 978-1-0-3223198-3
• No. of pages: 122
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Motivational, Management: leadership & motivation, Management: leadership and motivation