Place Marketing and Temporality

The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the 'character' of the populace) - is appropriated, in order to 'sell' the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered and what's forgotten.

List of contents

1. Place and time 2. Representational selectivity and narration 3. Memory and forgetting 4. Fluidity and fixity 5. Instrumental and existential temporality 6. Re-evaluating temporality in place marketing

About the author

Gary Warnaby is Professor of Retailing and Marketing, based in the Department of Marketing, International Business & Tourism and the Institute of Place Management at the Manchester Metropolitan University.

Summary

The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the ‘character’ of the populace) - is appropriated, in order to ‘sell’ the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered and what's forgotten.

Product details

• Authors: Gary Warnaby, Warnaby Gary
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 26.06.2024
• EAN: 9781032689784
• ISBN: 978-1-0-3268978-4
• No. of pages: 84
• Series: Routledge Focus on Business and Management
• Subjects: Social sciences, law, business > Business > Economics; Economics, Market research, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Distribution, The environment, Urban & municipal planning, Sales & marketing management, Science / Environmental Science, Urban and municipal planning and policy, Retail and wholesale industries, Sales and marketing management, Distributive industries