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This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it.
List of contents
Chapter 1. What is internal communication? Chapter 2. Organizational setting of internal communication Chapter 3. Strategizing internal communication Chapter 4. Channels of internal communication Chapter 5. Measuring internal communication Chapter 6. Internal communication satisfaction Chapter 7. Employee engagement Chapter 8. Employer branding Chapter 9. Organizational support and Psychological agreement Chapter 10. A model of internal communication Chapter 11. Digital transformation and organizational change Chapter 12. Internal communication redefined
About the author
Ana Tkalac Ver¿i¿ is a professor at the Faculty of Economics & Business at the University of Zagreb. Her research includes various communication topics, mostly in internal communication. She has published more than 100 papers and chapters and has authored and edited numerous books in public relations and marketing.
Dejan Ver¿i¿ is a professor and Head of the Centre for Marketing and Public Relations at the Faculty of Social Sciences, University of Ljubljana, and Partner and Knowledge Director at Herman & partnerji d.o.o., Slovenia. His research interests are globalization, mediatization, reflective and strategic communication, and future studies.
Anja Špoljari¿ is a research assistant at the Faculty of Economics and Business, University of Zagreb. She is currently pursuing a PhD. Her doctoral thesis will explore the relationship between internal communication and employer brands. Her research and published articles deal with communication, specifically internal communication and employer branding.
Summary
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it.
