Read more
This book delves into the current development trends of the catering industry, examining it through the lens of the platform economy. Its purpose is to establish a theoretical foundation for research on the transformation of the traditional catering industry. Additionally, the book aims to quantify the levels of customer satisfaction derived from utilizing the services of caterers for various functions such as weddings, social gatherings, family functions, and public or corporate meetings. In an increasingly competitive environment, most catering establishments strive for excellence in food preparation and customer service. With the proliferation of public catering enterprises in the market, intense competition prevails within this realm of economic activity. Consequently, recent attention has shifted towards environmental factors.By studying the development of the catering industry in the context of the platform economy, this book seeks to provide valuable insights and guidance for catering businesses and professionals. It highlights the importance of strategic planning, emphasizes the significance of customer satisfaction, and explores innovative approaches to enhance the overall dining experience. As the industry continues to evolve, understanding the intricacies of the platform economy becomes crucial for sustained growth and success in the highly competitive hospitality and tourism landscape.
