From Globo Play to the present day: The reconfiguration of Rede Globo - How one of the world's biggest broadcasters seeks to reconfigure itself in the face of new media

The book looks at how Brazil's main television channel has been moving with the new audiovisual trends, such as the use of interaction between various screens and the power to watch your favourite programme whenever you want. For this book, various theories were studied, such as media convergence, multiscreens and the on-demand culture that has been taking shape over time. The book is the result of an adaptation of a course conclusion at PUC Minas (Pontifical Catholic University of Minas Gerais), supervised by Professor Sílvio Ferreira Junior.

Product details

• Authors: Luiz Eduardo Ferreira, Ricardo Marchesi, Rafael Zani
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 27.03.2024
• EAN: 9786207318520
• ISBN: 9786207318520
• No. of pages: 80
• Subject: Social sciences, law, business > Business > Advertising, marketing