Audiovisual Translation in India - Trends and Practices

This book provides a comprehensive introduction to Audiovisual Translation (AVT) in India. It examines the AVT of TV advertisements, analyses trends and practices of AVT in India, and studies the challenges faced by AV translators.

List of contents

1. Audiovisual Translation: An Introduction 2. Trends and Practices of Audiovisual Translation 3. Advertising in India from Print to TV/AVs (1880s-1990) 4. Issues and Challenges in Audiovisual Translations/ Advertisement Translation 5. Conclusion

About the author

Priyanka Rachabattuni, PhD in Translation Studies, Central University of Hyderabad, Hyderabad, India.
J. Prabhakar Rao, Professor of Linguistics, Head, Center for Study of Foreign Languages, University of Hyderabad, Hyderabad, India.

Summary

This book provides a comprehensive introduction to Audiovisual Translation (AVT) in India. It examines the AVT of TV advertisements, analyses trends and practices of AVT in India, and studies the challenges faced by AV translators.

Product details

• Authors: Priyanka Rachabattuni, Priyanka Rao Rachabattuni, J. Prabhakar Rao
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 02.09.2024
• EAN: 9781032842103
• ISBN: 978-1-0-3284210-3
• No. of pages: 150
• Subjects: Humanities, art, music > Linguistics and literary studies > General and comparative literary studies; Media Studies, BUSINESS & ECONOMICS / Advertising & Promotion, LANGUAGE ARTS & DISCIPLINES / Communication Studies, LANGUAGE ARTS & DISCIPLINES / Translating & Interpreting, India, Translation & interpretation, Translation and interpretation, audiovisual;translation;language;advertisments