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The aim of this book is to show managers, academics and professionals in the fields of Administration, Production Engineering, Public Relations and Business Journalism an innovative vision of management consolidated in the history of the Brazilian automobile industry. In it, the reader will be able to learn about the various and main procedures adopted in internal communication processes in an environment of quality management par excellence, so expected by today's consumer. The procedures adopted in the transmission of information, the communication process established with the various audiences related to the organization studied and the organizational culture were the main focuses of the investigation. Formal communication in organizations takes place with a view to solving problems. In recent decades, a new management paradigm in organizations has been followed in the West, Quality Management, which aims to relearn new processes through different creative forms of human relations." It's not fashion that enters the process, it's the need to do something different. The changes stem from the need for results and the response to customers."
About the author
Giornalista e docente universitario di comunicazione sociale. Ha conseguito un master presso l'USP - Università di San Paolo. Ha lavorato come addetta stampa in ambito politico e imprenditoriale. Insegnante di lingua e letteratura portoghese.
