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If you work in operations, finance or marketing in any part of the public transport sector, this book was written for you. Adam Simmons provides a set of practical business planning tools aimed at developing a business in the public transport sector, primarily - railways, ferry, long distance bus/coach and air transport services. Business planning is a combination of many closely intertwined management disciplines, so chapters include advice on pricing and product strategy, marketing, linear programming, regression analysis, queuing theory and investment appraisal techniques as well as economics. All have impact on assessing changes in supply, demand, revenue and costs, so it is important to be aware of these techniques and understand how what they monitor affects the overall health of any business. Using globally sourced examples, Adam demonstrates how these methods can be applied across the industry and are relevant to more than a single country, region or city.
About the author
Up until 1988, Adam Simmons MBA, MSc, BSc worked in two British transport companies, British Rail and London Transport. Since then, he has been involved in several franchising competitions for rail services in Great Britain. His work has encompassed the other side of the fence, particularly in auditing revenue and performance models for the Department of Transport and Network Rail. On the international front, he has worked on major passenger, freight and infrastructure projects on all five continents.
Adam has been involved in transport and corridor studies throughout Africa as well as the Caribbean, southeast Asia and Europe and has also participated in studies concerning the political and structural aspects of transport infrastructure, demand forecasting and economic/financial analysis (including cost-benefit analyses). In addition, he has undertaken European aid projects on ex-post evaluation and institutional restructuring.
Adam is also employed by Warwick University as a Teaching Associate in Modelling for Management and by Birmingham University, in a similar role, for Service Operations Management and by the Institute of Railway Operators (UK) as a tutor in Railway Economics and Business Organisation.
He has lectured at Westminster University Business School and has been a freelance lecturer elsewhere in the London area on a wide array of subjects including quantitative analysis for marketing, services marketing, business strategy and financial management.
