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Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software.
List of contents
Chapter 1: Introduction: the importance of media production skills
Chapter 2: Photography
· The power of good photography
· The evolution of photography
· How a DSLR camera works
· Taking good photographs
· Expert POV: Kathleen Sanker
· Expert POV: Jennifer Silverberg
Chapter 3: Pixel-based image editing
· The evolution of pixel-based image editing
· Digital photographic images
· Properties of pixel-based images
· Manipulating pixels in a pixel-based image
· Sourcing pixel-based images
· Pixel-based image editing software
· Common image-editing tasks
· The ethics of image editing
· Expert POV: Zachary Kaufman
Chapter 4: Vector-based graphics
· What are vector-based graphics?
· Origins of vector-based graphics
· Vector-based graphic software
· Best uses of vector-based graphics
· Tools and techniques used in vector-based drawing programs
· Vector-based file formats
· Vector to pixel and pixel to vector conversion
· Design tips when creating vector-based graphics
· Sourcing vector graphics
· Expert POV: Leila Mitchell
Chapter 5: Compositing images
· Where are composited images used?
· The evolution of composited images
· How to create a composited image
· Design principles for effective image compositing
· Expert POV: Noriko Yuasa
Chapter 6: Audio recording
· The evolution of audio recording
· Why good-quality audio is important
· What makes good-quality audio
· Audio-recording techniques
· Microphones
Selecting an appropriate microphone for your recording needs
· Strategies for capturing good-quality audio
· Legal issues when recording audio
· Expert POV: Carl Nappa
Chapter 7: Editing and sharing audio
· Evolution of audio editing
· The properties and representation of sound
· Sampled sound
· Mono vs. stereo
· Audio file formats
· Audio editing
· Obtaining audio from other sources
· Exporting and sharing your audio
· Legal issues when incorporating audio into your projects
· Expert POV: John Krivit
Chapter 8: Shooting video
· The evolution of video
· The explosion of online video
· Video equipment essentials
· Video preproduction
· Video production
Legal issues when shooting video
· Expert POV: June Kyu Park
Chapter 9: Editing and sharing video
· What is video editing?
· The evolution of video editing
· Pre-editing tasks
· Video-editing software
· Sourcing video
· Video-editing tasks
· Editing style and techniques
· Exporting and sharing video
· Export POV: Bryce Bagwill
Chapter 10: Animation and motion graphics
· What is animation?
· Evolution of animation
· Evolution of motion graphics
· Forms of animation
· Uses of animation
· Uses of motion graphics
· The production process
· Animation and motion-graphics software
· Tools and techniques for the non-animator
· Expert POV: Michael Long
· Expert POV: Kristin Pratt
Chapter 11: Building websites
· Origins of the World Wide Web
· Coding a website
· Setting up web hosting and acquiring a domain name
· More complex web development
· Content management systems
· Building a website on a platform
· Principles of web design
· E-commerce sites
· Driving traffic to your site
· Expert POV: Scott Granneman
Chapter 12: Writing for media production
· Proposal writing for media projects
· Scriptwriting
· Writing for websites
· Social media writing
· Expert POV: Christy Pogorelac
Chapter 13: Soliciting and using audience feedback
· Conventional methods of soliciting audience feedback
· Soliciting audience feedback from different channels
· Leveraging digital channels for passive audience feedback
· Analyzing and implementing qualitative audience feedback
· Analyzing and implementing quantitative audience feedback
· Responding to audience feedback
· Expert POV: Bob Cuneo
· Expert POV: Heidi Singleton
Index
About the author
Julia V. Griffey is Associate Professor of Interactive Digital Media and Media Production at Webster University, USA.
Summary
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software.
