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The collection presents the works of young researchers - students of the Institute of Journalism of the Belarusian State University - Irina Vysotskaya, Yulia Demeshko, Polina Dolgopolova, Victoria Puzatko, whose attention is focused on various aspects of advertising and media promotion of brands of leading Belarusian and Ukrainian exporters to the markets of the Commonwealth of Independent States, the European Union, and Asia. The relevance of this topic is explained by the fact that today, along with diversification of trade and economic relations, optimisation of legislation in the sphere of export support, stimulation of exporters of goods and services to expand the product range and types of services, improvement of approaches to work with small and medium-sized businesses on export issues, formation of conditions for stimulating high-tech exports, the same Belarus sets the task of promoting export culture in the form of consolidation in the mass media. This study describes how this task can be solved when developing foreign markets using the possibilities of advertising and media.
About the author
Boris ZalesskyEsperienza professionale nel giornalismo: cinquant'anni. Per vent'anni ha lavorato come professore associato presso il Dipartimento di giornalismo internazionale della Facoltà di giornalismo dell'Università statale bielorussa. Aree di ricerca: relazioni internazionali contemporanee; giornalismo internazionale e cooperazione tra media.
