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Why are colleges, university centers and universities unable to disseminate the knowledge produced in their courses and research institutes? Why is non-scientific information still more privileged by these institutions than scientific information? Why is it that, even in times of the Internet, free information and an ever-increasing popular interest in science-related subjects, the difficulties faced by higher education institutions in carrying out scientific dissemination remain the same? The answers to these and other questions related to science communication and the work of university news agencies and press offices can be found in this book.
About the author
Giornalista con un master in Scienze dell'Informazione, l'autore coordina l'MBA in Social Media di UniCarioca e lavora come consulente di comunicazione indipendente. Ex direttore nazionale di Marketing ed Eventi di Abenet, la carriera professionale di AJ Chaves si basa sulla comprensione e sull'ottimizzazione delle interfacce tra tecnologia, comunicazione e istruzione.
