Fr. 76.00

Vassilis Dalakas, Michael J. Fetchko, Michael J. Roy Fetchko, Donald P. Roy, Roy Donald P.

Sports Marketing

English · Paperback / Softback

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Description

Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. The book blends marketing theory with practitioner insights into current issues and future directions in the sports industry.

Summary

Product details

Authors	Vassilis Dalakas, Michael J. Fetchko, Michael J. Roy Fetchko, Donald P. Roy, Roy Donald P.
Publisher	Taylor & Francis Ltd.

Languages	English
Product format	Paperback / Softback
Released	01.10.2024

EAN	9781032644851
ISBN	978-1-0-3264485-1
No. of pages	560
Subjects	Guides > Sport > General, dictionaries, handbooks, yearbooks, history Social sciences, law, business > Business > Advertising, marketing SPORTS & RECREATION / General, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sports management & facilities, Sports management and facilities, Sales and marketing

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