United Kingdom: Reaching The Consumer - The Perception Of British Consumers Of Sustainable Spanish Products Derived From The Agricultural Sector

Is the quality of our sustainable products derived from agriculture recognized and valued by British consumers? Will it be possible to continue exporting Spanish organic products after Brexit without obstacles? With this research, we seek to improve scientific knowledge on how British consumers perceive and value sustainable products from the Spanish agricultural sector, as well as possible barriers that may be encountered, providing useful and valuable information for Spanish agricultural companies. In line with this, the results obtained can be used to improve or adapt the design of marketing and communication strategies in this market, which is in continuous growth and dynamism.

About the author

University Professor Javier Pérez Barea is an Economist, Agricultural Engineer, Lawyer, Master in Foreign Trade and Internationalization of Companies, Master in Research Methods in Economic Sciences, Global Executive MBA by IE Business School (Madrid) and International PhD in Advanced Computing (The University of Nottingham).

Product details

• Authors: Javier Pérez Barea, Prof. Dr. Javier Pérez Barea
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 05.03.2024
• EAN: 9786207227600
• ISBN: 9786207227600
• No. of pages: 80
• Subject: Social sciences, law, business > Business > International economy