Global overview and a closer look into Adobe´s international marketing activity

Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: A+, Boston University, course: International Marketing, language: English, abstract: In the following I will present the company Adobe. This company is of particularly interest for me, as Adobe¿s products are used every day, often without realizing it. Adobe has made a high contribution to the way internet is presented to the user. Adobe¿s annual report of 2009 shows a statistic of comScore stating, that Adobe Flash Player, a software used for playing web based videos, is installed on over 98% of Internet-enabled desktops and approximately 75% of online videos worldwide are viewed using Adobe Flash technology, making Flash the #1 format for video on the web.

Product details

• Authors: Marc Schwarz
• Publisher: Grin Verlag
• Languages: English
• Product format: Paperback / Softback
• Released: 18.05.2010
• EAN: 9783640656752
• ISBN: 978-3-640-65675-2
• No. of pages: 24
• Dimensions: 148 mm x 210 mm x 3 mm
• Weight: 51 g
• Subject: Social sciences, law, business > Business > Advertising, marketing