Fr. 72.00

Thais Pereira Stegun

The Sharing Economy - Social re-significations of accommodation alternatives based on Shared Consumption - Airbnb

English · Paperback / Softback

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Description

A study of the social re-significance of accommodation alternatives based on Shared Consumption through an analysis of the company Airbnb. It addresses the relationship between consumer culture and the characteristics of the Sharing Economy, as well as analyzing how consumers interpret the proposals of new companies based on this mentality as motivations for consumption.

About the author

Thais Pereira Stegun, licenciada en Publicidad por la Escola de Propaganda e Marketing.

Product details

Authors	Thais Pereira Stegun
Publisher	Our Knowledge Publishing

Languages	English
Product format	Paperback / Softback
Released	01.03.2024

EAN	9786207228386
ISBN	9786207228386
No. of pages	116
Subject	Social sciences, law, business > Business > Advertising, marketing

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