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"Distribution is a set of activities that ensure the physical movement of goods between the company that produces them and their end users. It encompasses tasks relating to transport, storage, packaging, presentation, the sale of products and sometimes the financing of transactions". To meet customer needs, companies like Future Shop have to organise themselves through different distribution channels. The Future Shop group is an SME with capital of 500,000,000 million CFA francs; its head office is on Boulevard de la Liberté in Douala. It has been operating in the mobile telephony sector for 2 years. After signing its first contract with NOKIA, it signed agreements with MOTOROLA, SONY ERICSSON, LG and others. Future Shop set up stores and distributed them throughout Cameroon and even abroad. The aim of all these arrangements is to sell different ranges and brands of phones.
About the author
Ndzana Guy Guillaume is originally from Cameroon, where he was born on 12 December 1986. He obtained an MBA in Marketing Management from the Ecole Supérieure des Sciences Economiques et Commerciales (E.S.S.E.C.) at the University of Douala in 2017, following a degree course at the University of Ngaoundéré.
