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The ideas that moved markets, shaped culture, and set a new creative standard. The Graphis Advertising Awards 2025 Annual showcases the most powerful and imaginative campaigns from agencies and artists around the world — a lasting celebration of creativity, craft, and courage in communication.The Best in Global AdvertisingThe Graphis Advertising Awards 2025 Annual is a beautifully printed chronicle of excellence — featuring the year’s most exceptional advertising campaigns, bold design thinking, and unforgettable storytelling.
From digital to print, film to branding, these award-winning works reflect the innovation, insight, and artistry that define the industry at its best.
Winning Entrants:This edition honors our Platinum Award Winners, including
ARSONAL, Barlow.Agency, Canyon, Chang Liu, Darkhorse Design, Eight Sleep, Lewis Communications, Ogilvy Brazil, PETROL Advertising, PPK, and Vanderbyl Design.
Each embodies the creative mastery that Graphis continues to recognize and preserve.
Jury of Industry Leaders:Entries were judged by an accomplished international panel of award-winning creative directors and agency leaders:
Scott Bucher (Traction Factory), Steve Chavez (The Buntin Group), Quinnton Harris (Retrospect), Mike Kriefski (Shine United), Dan Magdich (Brunner), and Courtney Richardson (Droga5).
Their expertise ensures the Graphis standard — excellence judged by excellence.
Inside the Book:Within these pages, discover:
- Full-page reproductions of Platinum and Gold Award-winning work from leading agencies and brands.
- Showcases of Silver-winning and Honorable Mention projects from across the globe.
- Credits and Commentary sections where Platinum and Gold winners share their brief, process, and results.
- A curated selection of work from our distinguished judges, plus our annual In Memoriam, honoring the creative talents we lost this year.
Why This Annual Matters:This volume isn’t just a book — it’s a benchmark of modern advertising excellence.
A vital resource and an enduring inspiration for creative directors, designers, educators, and students, the Graphis Advertising Awards 2025 Annual celebrates those shaping the future of communication and brand storytelling.
Audience:For those who create, teach, or study the art of persuasion:
- Advertising agencies and design studios
- Creative and art directors
- Professors, educators, and students of advertising and design
- Collectors and enthusiasts of world-class creative work
About the author
B. Martin Pedersen, CEO, Publisher, Designer, and Editorial Director at Graphis, is distinguished within the design industry for his sophisticated and enduring design sensibilities.
Under his leadership, Graphis organizes highly reputable international juried award competitions spanning the areas of Design, Advertising, Photography, Illustration, and New Talent. These competitions serve to discover, acknowledge and promote exceptional talent globally. Moreover, Mr. Pedersen is renowned for producing some of the highest-quality books in the design industry.
His contributions to the field have been recognized extensively with high-profile honors and awards. Among these are numerous commendations from the AIGA, Art Directors Club, and Type Directors Club. He has been conferred the inaugural Herb Lubalin Award for Excellence in Editorial Design by the Society of Publication Designers, the National Magazine Award for the Best Designed Magazine of the Year by Columbia University, and the AIGA Gold Medal for Lifetime Achievement in Design.
Furthermore, Mr. Pedersen has had the distinction of being inducted into the Art Directors Club Hall of Fame. He also holds the status of a member in the prestigious Alliance Graphique International (AGI). B. Martin Pedersen's portfolio and work represent a remarkable testament to his profound impact on the design industry.
Summary
Explore the A to Z of modern advertising.
Graphis Advertising 2025 From Issey Miyake's architectural style to Netflix key art, this comprehensive volume features over 400 award-winning pieces of styles, movements, and trends that have shaped international advertising this past year.
A phenomenal homage to some of the finest work selected by an acclaimed international jury of ad agencies creative directors. Each ad takes readers behind the scenes of the imagery with personal tales of inspiration and the passion, intent, and results behind each project.
Foreword
- A phenomenal homage to some of the finest work selected by an acclaimed international jury of ad agencies creative directors.
- Each ad takes readers behind the scenes of the imagery with personal tales of inspiration and the passion, intent, and results behind each project.
- The book contains full-page images of Platinum and Gold Award-winning work from many talented ad agencies. Silver-winning work and Honorable Mentions are also presented. All work is equally presented and permanently archived on Graphis.com.
