Museum Branding - Reimagining the Museum

The challenge for all museum is sustaining their brand as audiences change. Museum Branding: Reimagining the Museum surveys museums of all sizes, genres, and geography - over three-hundred of them - that exemplify audience-centered practices.

About the author

Margot Wallace is an author and researcher whose fifth book, Writing for Museums: Communicating and Connecting with All Your Audiences, was published in Fall 2022. She has spoken on museum branding and writing for museums at museum conferences throughout the country and internationally. A retired marketing professor, she now develops discussion groups for Osher Lifelong Learning at Northwestern University, including three courses based on museum blogs and digital exhibits.

Product details

• Authors: Margot Wallace, Wallace Margot
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 06.08.2024
• EAN: 9781538185506
• ISBN: 978-1-5381-8550-6
• No. of pages: 280
• Subjects: Humanities, art, music > Art > General, dictionaries; Social sciences, law, business > Business > Miscellaneous; BUSINESS & ECONOMICS / Museum Administration & Museology, Management & management techniques, Sales & marketing, Non-profitmaking organizations, Museology & heritage studies