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Be naked... But be slim, beautiful and tanned! Michael Foucault (1979) Michael Foucault said this more than thirty years ago, in an interview given by the French philosopher to Quel Corps? magazine. His conclusion is intrinsically linked to the concept of this project, a lingerie advertising campaign that aims to question beauty standards and contribute to changing the social representation of women in Brazilian society. The work consists of creating a campaign for a fictitious lingerie brand called "Maldita Lingerie". Inspired by the villains of the Disney studios, the campaign, which also bears the title "Maldita", uses characters from children's fairy tales as a reference and publicity strategy. The campaign is made up of a series of five videos. To do this, five models impersonate the villains from the films and give a performance that subtly criticises aesthetic standards and reveals the sensuality of singular beauty. The aim is to sell a product linked to the cult of the female body, while at the same time questioning the ideal body and the social representation of women. Is this possible?
About the author
She graduated in Social Communication and Advertising from the Federal University of Minas Gerais in 2014. Actress, also graduated from the professional course at the Puc Minas Theatre School in 2010. She worked as a copywriter at the agencies JBis Comunicação and Oro Digital. She currently works as an internet content creator and actress in Rio de Janeiro.
