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Target the right people, with the right message, at the right time.
To win at any game, you need to understand the rules. The same is true when you buy online media. You need to know the strategies that will help you achieve your goals. You must understand how digital media works in order to pick the right partners, ask the right questions, and identify the best tactics for success.
The Covert Code is your playbook for mastering the art of digital marketing. With digital marketing expert Anna Covert as your guide, you'll learn how to make smart, strategic decisions to optimize your marketing budget to reach the right people at the right time and achieve the right results. You'll also find tools to help you assess the cost of each new customer and to build a digital campaign designed to maximize your ROI.
It's time to take back control of your online marketing. The Covert Code will equip you with the solutions you need to win every time you advertise online.
List of contents
About the Author
Introduction
Chapter One: The Rules for Digital Media
Chapter Two: From Aware to Action: Your Customer and Your Website
Chapter Three: Making the Right Technology Choices
Chapter Four: How Much Is a New Customer Worth?
Chapter Five: How Your Digital Ads Actually Work
Chapter Six: Right People, Right Time, Right Response
Chapter Seven: Search Marketing Decoded
Chapter Eight: Gentle Nudge (Remarketing Explained)
Chapter Nine: Social Media
Conclusion
Glossary
Contact
About the author
ANNA COVERT is the founder and principal of Covert Communication, the largest digital marketing firm in Hawaii. An expert in advertising and marketing, she's worked with hundreds of companies worldwide on both the client and agency side, providing strategic consulting to Fortune 500 companies and fusing her traditional and online media experience into a unique and seamless approach to building next-generation marketing strategies. She is enthusiastic about navigating the digital media landscape and has extensive experience employing everything from wildly successful digital media campaigns to applying Google analytics to traditional media planning.
Based in Honolulu, Anna is a passionate advocate for the solar industry. She is also a creative entrepreneur who has designed numerous technology solutions and products that solve problems for consumers and business owners as they engage online and offline.
Summary
High-impact strategies to equip every business owner to reach the right people at the right time with the right message.
How do you navigate the digital media landscape? What does your customer need from your website, and does your platform deliver? Which technology choices match your budget and your unique needs? Do your digital ads actually work?
In the rapidly evolving world of digital marketing, understanding the answers to these questions can mean the difference between success or failure. As the founder of Covert Communication, Hawaii’s largest digital marketing firm, Anna Covert has worked with hundreds of businesses, from startups to Fortune 500 companies, equipping them with the tools and strategies to create opportunities and connect with the customers they want to reach. With this book, she shares the clear solutions she’s designed to help you take back control of your digital media strategy and ensure that you’re optimizing your investment at every step.
You’ll learn:
- the insider rules for optimizing your digital media,
- how to create a smart, strategic budget for online marketing,
- when and how to leverage search marketing,
- where remarketing will deliver optimal value,
- …and much more.
This is the book that will empower you to decode the digital marketing landscape and seize every opportunity to connect with the customers you need to reach.
