Marketing Plans in Action - A step-by-step guide for libraries, archives and cultural organizations

Goodman's invaluable resource is here to smooth the way with 72 time-saving guides that will streamline your processes.

Summary

Goodman’s invaluable resource includes 72 time-saving guides that will streamline your processes. Addressing myriad marketing, publicity, and promotion activities, this book is packed with tried and true best practices and useful tips for organizations of all sizes.

Product details

• Authors: Amanda Goodman, Goodman Amanda
• Publisher: Taylor and Francis
• Languages: English
• Product format: Paperback / Softback
• Released: 16.01.2020
• EAN: 9781783304707
• ISBN: 978-1-78330-470-7
• Subjects: Social sciences, law, business > Media, communication > Book trade, library system; BUSINESS & ECONOMICS / Marketing / General, Sales & marketing, Sales and marketing, Library & Information Sciences, Library and information sciences / Museology