City Branding in Chinese Megacity Regions - Against the Background of Ecological Modernization

This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions as examples.

List of contents

1. Introduction 2. Impact of ecological modernization based city branding theories 3. Impact of ecological modernization in government promotion and individual perceptions of city branding 4. Impact of ecological modernization in city branding evolution 5. City Branding by municipalities in multi-Level Governance 6. City branding reflected in smart eco city projects 7. Conclusion

About the author

Haiyan Lu is an assistant professor in Harbin Institute of Technology (Shenzhen). Her research interests include regional development, carbon emission efficiency, low carbon city, city branding, infrastructure governance and individual green behaviour.

Summary

This book introduces a comprehensive conceptual framework which examines the impact of ecological modernization on city branding, using Chinese megacity regions as examples.

Product details

• Authors: Haiyan Lu
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 31.07.2024
• EAN: 9781032530574
• ISBN: 978-1-0-3253057-4
• No. of pages: 136
• Series: Routledge Contemporary China Series
• Subjects: Humanities, art, music > Art > Architecture; Natural sciences, medicine, IT, technology > Geosciences > Geography; China, SOCIAL SCIENCE / Human Geography, BUSINESS & ECONOMICS / Development / General, SOCIAL SCIENCE / Regional Studies, ARCHITECTURE / Urban & Land Use Planning, POLITICAL SCIENCE / World / Asian, SOCIAL SCIENCE / Sociology / Urban, SOCIAL SCIENCE / Developing & Emerging Countries, Politics & government, City & town planning - architectural aspects, Urban & municipal planning, Regional Studies, Politics and government, Regional / International studies, Human Geography, Urban communities, Development Studies, Urban and municipal planning and policy, City and town planning: architectural aspects, China;Megacity;Branding;Megacity Branding;Urban studies