Diversity, Equity, and Inclusion in Strategic Communications - Becoming Culturally Proficient Communicators

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications.

List of contents

1. DEI Definitions, Theories, and Concepts 2. Understanding and Reaching Diverse Audiences 3. Centering DEI in Strategic Writing 4. Visual Storytelling: Reframing Diversity and Inclusion 5. Inclusive Digital and Social Media Strategies 6. Designing Culturally Sensitive Research 7. Integrating DEI into the Campaign Planning Process 8. Working on Diverse Teams 9. Inclusive Leadership 10. Reputation Management and DEI 11. Communicating for Social Change

About the author

Lee Bush is a professor of Strategic Communications at Elon University, USA.
Karen Lindsey is an assistant professor of Strategic Communications at Elon University, USA.

Summary

Taking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications.

Product details

• Authors: Lee Bush, Lee (Elon University Bush, Karen Lindsey, Lindsey Karen
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Paperback / Softback
• Released: 15.08.2024
• EAN: 9781032533865
• ISBN: 978-1-0-3253386-5
• No. of pages: 176
• Subjects: Humanities, art, music > History; Social sciences, law, business > Media, communication > Communication science; Advertising, History, Media Studies, Economics, HISTORY / General, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Economics / General, BUSINESS & ECONOMICS / Advertising & Promotion, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, BUSINESS & ECONOMICS / Industries / Media & Communications, Social groups, Social discrimination & inequality, Communication Studies, Personnel & human resources management, SOCIAL SCIENCE / Discrimination, Media, Information & Communication Industries, Social discrimination and social justice, BUSINESS & ECONOMICS / Workplace Harassment & Discrimination, Diversity, equality and inclusion in the workplace, BUSINESS & ECONOMICS / Diversity & Inclusion