Compelling Communication - Writing, Public Speaking and Storytelling for Professional Success

"This book covers all a reader needs to become a compelling communicator: from the essentials of effective communication, to writing skills, public speaking and presentations, the power of storytelling, the use of communication to achieve strategic aims, how to attract the media attention, and communicating impressively in the online world"--

List of contents

Introduction; 1. The foundations of effective communication; 2. Writing to woo and wow; 3. The tricks of the writing trade; 4. The splendour of storytelling; 5. Strategic stories (storytelling II, the sequel); 6. Public speaking, presenting and performing; 7. Powerful public speaking and presentations; 8. The online world; 9. Mixing it with the media; 10 Strategic communication; A compelling conclusion (hopefully).

About the author

Simon Hall is a Course Leader in writing, public speaking and storytelling skills at the University of Cambridge. He also runs his own communication agency, Creative Warehouse. He has published twelve books on business and communication, along with eight novels, and previously was a BBC Television, Radio and Online News Correspondent for twenty years.

Summary

This book covers all a reader needs to become a compelling communicator: from the essentials of effective communication, to writing skills, public speaking and presentations, the power of storytelling, the use of communication to achieve strategic aims, how to attract the media attention, and communicating impressively in the online world.

Product details

• Authors: Simon Hall, Simon (University of Cambridge) Hall
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Hardback
• Released: 31.05.2024
• EAN: 9781009447430
• ISBN: 978-1-0-0944743-0
• No. of pages: 336
• Subjects: Guides > Law, job, finance > Letters, rhetoric; Humanities, art, music > Education > Adult education; Self-help & personal development, Business communication & presentation, Social, group or collective psychology, Communication Studies, Public speaking guides, Business communication and presentation, Soft skills and dealing with other people, Interpersonal communication and skills, Speaking in public: advice and guides, EDUCATION / Teacher Training & Certification