Social Media, Technology, and New Generations - Digital Millennial Generation and Generation Z

This book builds on existing conversations surrounding millennials and media use by examining Generation Z's engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.

About the author

Ahmet Atay is associate professor of communication at the College of Wooster.
Mary Z. Ashlock is associate professor in the Department of Communication at the University of Louisville.

Summary

This book examines millennials and Generation Z in the context of media and visual culture, considering three interrelated areas: how millennials and Gen Z use new media technologies in different contexts; what they do with media; and the relationship between media and the two generations that make up their target audience.

Product details

• Authors: Ahmet Ashlock Atay
• Assisted by: Mary Z. Ashlock (Editor), Ashlock Mary Z. (Editor), Ahmet Atay (Editor), Atay Ahmet (Editor)
• Publisher: Lexington Books
• Languages: English
• Product format: Paperback / Softback
• Released: 12.02.2024
• EAN: 9781498550727
• ISBN: 978-1-4985-5072-7
• No. of pages: 190
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; Media Studies, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, SOCIAL SCIENCE / Technology Studies